Systems and methods for dynamically modifying a requested web page from a server for presentation at a client

ABSTRACT

In some aspects, the disclosure is directed to methods and systems for dynamically modifying a web page. An intermediary device may receive a request from a client for a web page of a server. The intermediary may transmit a first fragment of the web page to include in a modified web page for presentation at the client. The first fragment may correspond to a static portion of the web page. The intermediary may transmit a second fragment to the client to include in the modified web page, which may include a dynamic portion of the web page provided by the server in response to the request. The intermediary may incorporate code into at least one of the first and second fragments prior to transmission. The code may, upon execution as the corresponding fragment is presented to a user, dynamically perform an action to improve the user&#39;s experience.

FIELD OF THE DISCLOSURE

This disclosure generally relates to systems and methods for webperformance optimization and dynamic content delivery. In particular,this disclosure relates to systems and methods for dynamically modifyinga requested web page from a server for presentation at a client.

BACKGROUND OF THE DISCLOSURE

Content delivery systems are typically used to improve the end-to-endperformance of web content delivery between a server and a client. Thesesystems may cache static web pages or other objects, and may serve thesecached objects to requesting clients directly, thereby improvingperformance while reducing load and congestion on a content originatorsuch as a server. However, a significant portion of typical web contentmay be dynamic in nature. Thus, web pages that are returned to differentclients at different times may differ significantly. For example, webpages catering to personalized web applications are commonly dynamic. Assuch, typical content delivery systems may not handle dynamic contentefficiently. For a web application involving significant dynamiccontent, when a web client (“browser”) requests a webpage, the webpageis served by a web server. The web server may perform certain businesslogic and database query processing in order to generate the webpagefrom both dynamic and static content. This server-side processing cantake seconds or even longer, while the web client may be waiting for theserver to respond. This can significantly impair the web experience of auser.

BRIEF SUMMARY OF THE DISCLOSURE

Described herein are systems and methods for dynamically modifying arequested web page from a server at an intermediary for presentation ata client. The present systems and methods can provide real timeintervention via a cloud service or at an intermediary, upon receiving aclient's request for a web page of a server. The intermediary may managecontent and/or resources delivered to the client while communicatingwith the server to process or fulfill the request. The intermediary mayprovide a plurality of HTML fragments that can be assembled into amodified web page for the client, in response to the request. Thefragments may be delivered sequentially and in a controlled manner(e.g., as data is available at the intermediary and/or from the server),for processing by the client's browser and presented to the user. Thiscan lead to improved or enhanced system performance (e.g., using cachingmethods) and/or user experience.

The intermediary may be configured to inject or incorporate code into atransmitted fragment. The code may be executed by the browser (e.g., inthe background) as the fragments are loaded or rendered as part of themodified web page. In some embodiments, the code may be intelligentlyconfigured to perform certain actions that modify the web page or affectsome aspect of a resource of the web page. The web page may be modifiedto improve user experience. For example, the code may, upon execution,pre-fetch a resource for faster loading at a right moment, providecookie management for enhanced web-based interactions, incorporatethird-party resources to a web page, or alter the characteristics ofresources. A requested web page may therefore be modified dynamically atthe intermediary and assembled at the client without affecting how theserver generates its web pages. Code injected into the fragments canexecute in the background as each fragment is loaded onto a browser,altering web page features without the user even realizing except for animproved user experience, e.g., a richer experience with additional orcustom content, an improved or more appropriate web page layout, or amore responsive loading or rendering of web page elements.

In some aspects, this disclosure is directed to a method for dynamicallymodifying a requested web page from a server for presentation at aclient. The method may include receiving, by an intermediary between aclient and a server, a request from the client for a web page of theserver. The intermediary may transmit, responsive to the request, afirst fragment of the web page to include in a modified web page forpresentation at the client. The first fragment may be based on cacheddata corresponding to a static portion of the web page. The intermediarymay transmit a second fragment of the web page to the client to includein the modified web page. The second fragment may include a dynamicportion of the web page provided by the server in response to therequest. The intermediary may incorporate code into at least one of thefirst fragment and the second fragment prior to transmission. The codemay, upon execution as the corresponding fragment in the modified webpage is presented to a user of the client, dynamically perform apredefined action to improve the user's experience over that from therequested web page.

In some embodiments, the intermediary incorporates code that directs theclient's browser to request for web page data corresponding to theclient's device or browser type. The intermediary may incorporate codethat directs the client's browser to request for another web pagecorresponding to the client's device or browser type. The intermediarymay incorporate code that adds or modifies a configuration for includingadvertising in the modified web page. The intermediary may incorporatecode that directs the client's browser to pre-fetch a resource to storein a local cache. The intermediary may incorporate code thatincorporates a third-party widget or content into the modified web page.The intermediary may incorporate code that controls a location of aresource in the modified web page. The intermediary may incorporate codethat controls a time instant for loading a resource to the modified webpage.

In some embodiments, the intermediary incorporates code that determinesa loading sequence for a plurality of resources. The intermediary mayincorporate code that controls a time instant for making a resourcevisible to the user. The intermediary may incorporate code that triggersloading or visibility of a resource based on a web page loading event.The intermediary may incorporate code that triggers loading orvisibility of a resource based on an action by the user. Theintermediary may incorporate code that affects an aspect of a resourcefor the modified web page. The resource may include one or more of:hypertext markup language (HTML) content, an image, a cascading stylesheet (CSS), a widget, a social media plug-in, an analytics agent, apixel tag, a beacon, a trust seal or badge, and an advertisement.

In some embodiments, the intermediary may transmit the request for theweb page to the server. The intermediary may receive the requested webpage from the server responsive to the request, the web page comprisingat least the dynamic portion. The intermediary may receive a cookie fromthe server responsive to the request. The intermediary may send to theclient a cookie from the server. The intermediary may incorporate codein the second fragment to set the cookie at the client for use in afurther communication with the server. The intermediary may incorporatecode in a third fragment to set the cookie at the client for use in afurther communication with the server. The intermediary may incorporatecode in a multipurpose internet mail extensions (MIME) multipart messageto set the cookie at the client for use in a further communication withthe server. The intermediary may transmit the first fragment and thesecond fragment via MIME multipart messages to include in the modifiedweb page. The intermediary may incorporate code based on a configurationof the intermediary. The intermediary may incorporate code customizablevia a user interface.

In certain aspects, the disclosure describes a system for dynamicallymodifying a requested web page from a server for presentation at aclient. The system may include an intermediary between a client and aserver. The intermediary may receive a request from the client for a webpage of the server. The intermediary may transmit, responsive to therequest, a first fragment of the web page to include in a modified webpage for presentation at the client. The first fragment may be based oncached data corresponding to a static portion of the web page. Theintermediary may transmit a second fragment of the web page to theclient to include in the modified web page. The second fragment mayinclude a dynamic portion of the web page provided by the server inresponse to the request. The system may include code incorporated by theintermediary into at least one of the first fragment and the secondfragment prior to transmission. The code, upon execution on the clientas the corresponding fragment in the modified web page is presented to auser of the client, may dynamically perform a predefined action toimprove the user's experience over that from the requested web page.

In some embodiments, the code directs the client's browser to requestfor web page data corresponding to the client's device or browser type.The code may direct the client's browser to request for another web pagecorresponding to the client's device or browser type. The code may addor modify a configuration for including advertising in the modified webpage. The code may direct the client's browser to pre-fetch a resourceto store in a local cache. The code may incorporate a third-party widgetor content into the modified web page. The code may control a locationof a resource in the modified web page. The code may control a timeinstant for loading a resource to the modified web page. The code maydetermine a loading sequence for a plurality of resources. The code maycontrol a time instant for making a resource visible to the user. Thecode may trigger loading or visibility of a resource based on a web pageloading event. The code may trigger loading or visibility of a resourcebased on an action by the user. The code may affect an aspect of aresource for the modified web page. The resource may include one or moreof: hypertext markup language (HTML) content, an image, a cascadingstyle sheet (CSS), a widget, a social media plug-in, an analytics agent,a pixel tag, a beacon, a trust seal or badge, and an advertisement.

In certain embodiments, the intermediary transmits the request for theweb page to the server. The intermediary may receive the requested webpage from the server responsive to the request, the web page comprisingat least the dynamic portion. The intermediary may receive a cookie fromthe server responsive to the request. The intermediary may send a cookiefrom the server to the client. The intermediary may incorporate the codein the second fragment to set the cookie at the client for use in afurther communication with the server. The intermediary may incorporatethe code in a third fragment to set the cookie at the client for use ina further communication with the server. The intermediary mayincorporate the code in a multipurpose internet mail extensions (MIME)multipart message to set the cookie at the client for use in a furthercommunication with the server. The intermediary may transmit the firstfragment and the second fragment via MIME multipart messages to includein the modified web page. The intermediary may include a configurationfor configuring the code. The intermediary may include a user interfacefor customizing or configuring the code.

The details of various embodiments of the invention are set forth in theaccompanying drawings and the description below.

BRIEF DESCRIPTION OF THE DRAWINGS

The foregoing and other objects, aspects, features, and advantages ofthe disclosure will become more apparent and better understood byreferring to the following description taken in conjunction with theaccompanying drawings, in which:

FIG. 1A is a block diagram depicting an embodiment of a networkenvironment comprising client machines in communication with remotemachines;

FIGS. 1B and 1C are block diagrams depicting embodiments of computingdevices useful in connection with the methods and systems describedherein;

FIG. 2A is a block diagram depicting one embodiment of a system fordynamically modifying a requested web page from a server forpresentation at a client;

FIGS. 2B and 2C are flow diagrams depicting embodiments of process stepsin a method for dynamically modifying a requested web page from a serverfor presentation at a client;

FIG. 2D comprises flow diagrams of embodiments of methods for handling awidget in a browser with and without a web performance optimization(WPO) system;

FIG. 2E includes one embodiment of a web page segment including ahighlighted portion referencing an image or a resource;

FIGS. 2F-2H comprise embodiments of a user interface for configuringtag-based and other types of modifications to a requested web page; and

FIG. 2I is a flow diagram of an embodiment of a method for dynamicallymodifying a requested web page from a server for presentation at aclient.

The features and advantages of the present invention will become moreapparent from the detailed description set forth below when taken inconjunction with the drawings, in which like reference charactersidentify corresponding elements throughout. In the drawings, likereference numbers generally indicate identical, functionally similar,and/or structurally similar elements.

DETAILED DESCRIPTION

For purposes of reading the description of the various embodimentsbelow, the following descriptions of the sections of the specificationand their respective contents may be helpful:

-   -   Section A describes a network environment and computing        environment which may be useful for practicing embodiments        described herein; and    -   Section B describes embodiments systems and methods for        dynamically modifying a requested web page from a server for        presentation at a client.

A. Computing and Network Environment

Prior to discussing specific embodiments of the present solution, it maybe helpful to describe aspects of the operating environment as well asassociated system components (e.g., hardware elements) in connectionwith the methods and systems described herein. Referring to FIG. 1A, anembodiment of a network environment is depicted. In brief overview, thenetwork environment includes one or more clients 101 a-101 n (alsogenerally referred to as local machine(s) 101, client(s) 101, clientnode(s) 101, client machine(s) 101, client computer(s) 101, clientdevice(s) 101, endpoint(s) 101, or endpoint node(s) 101) incommunication with one or more servers 106 a-106 n (also generallyreferred to as server(s) 106, node 106, or remote machine(s) 106) viaone or more networks 104. In some embodiments, a client 101 has thecapacity to function as both a client node seeking access to resourcesprovided by a server and as a server providing access to hostedresources for other clients 101 a-101 n.

Although FIG. 1A shows a network 104 between the clients 101 and theservers 106, the clients 101 and the servers 106 may be on the samenetwork 104. The network 104 can be a local-area network (LAN), such asa company Intranet, a metropolitan area network (MAN), or a wide areanetwork (WAN), such as the Internet or the World Wide Web. In someembodiments, there are multiple networks 104 between the clients 101 andthe servers 106. In one of these embodiments, a network 104′ (not shown)may be a private network and a network 104 may be a public network. Inanother of these embodiments, a network 104 may be a private network anda network 104′ a public network. In still another of these embodiments,networks 104 and 104′ may both be private networks.

The network 104 may be any type and/or form of network and may includeany of the following: a point-to-point network, a broadcast network, awide area network, a local area network, a telecommunications network, adata communication network, a computer network, an ATM (AsynchronousTransfer Mode) network, a SONET (Synchronous Optical Network) network, aSDH (Synchronous Digital Hierarchy) network, a wireless network and awireline network. In some embodiments, the network 104 may comprise awireless link, such as an infrared channel or satellite band. Thetopology of the network 104 may be a bus, star, or ring networktopology. The network 104 may be of any such network topology as knownto those ordinarily skilled in the art capable of supporting theoperations described herein. The network may comprise mobile telephonenetworks utilizing any protocol(s) or standard(s) used to communicateamong mobile devices, including AMPS, TDMA, CDMA, GSM, GPRS, UMTS,WiMAX, 3G or 4G. In some embodiments, different types of data may betransmitted via different protocols. In other embodiments, the sametypes of data may be transmitted via different protocols.

In some embodiments, the system may include multiple, logically-groupedservers 106. In one of these embodiments, the logical group of serversmay be referred to as a server farm 38 or a machine farm 38. In anotherof these embodiments, the servers 106 may be geographically dispersed.In other embodiments, a machine farm 38 may be administered as a singleentity. In still other embodiments, the machine farm 38 includes aplurality of machine farms 38. The servers 106 within each machine farm38 can be heterogeneous—one or more of the servers 106 or machines 106can operate according to one type of operating system platform (e.g.,WINDOWS, manufactured by Microsoft Corp. of Redmond, Wash.), while oneor more of the other servers 106 can operate on according to anothertype of operating system platform (e.g., Unix or Linux).

In one embodiment, servers 106 in the machine farm 38 may be stored inhigh-density rack systems, along with associated storage systems, andlocated in an enterprise data center. In this embodiment, consolidatingthe servers 106 in this way may improve system manageability, datasecurity, the physical security of the system, and system performance bylocating servers 106 and high performance storage systems on localizedhigh performance networks. Centralizing the servers 106 and storagesystems and coupling them with advanced system management tools allowsmore efficient use of server resources.

The servers 106 of each machine farm 38 do not need to be physicallyproximate to another server 106 in the same machine farm 38. Thus, thegroup of servers 106 logically grouped as a machine farm 38 may beinterconnected using a wide-area network (WAN) connection or ametropolitan-area network (MAN) connection. For example, a machine farm38 may include servers 106 physically located in different continents ordifferent regions of a continent, country, state, city, campus, or room.Data transmission speeds between servers 106 in the machine farm 38 canbe increased if the servers 106 are connected using a local-area network(LAN) connection or some form of direct connection. Additionally, aheterogeneous machine farm 38 may include one or more servers 106operating according to a type of operating system, while one or moreother servers 106 execute one or more types of hypervisors rather thanoperating systems. In these embodiments, hypervisors may be used toemulate virtual hardware, partition physical hardware, virtualizephysical hardware, and execute virtual machines that provide access tocomputing environments. Hypervisors may include those manufactured byVMWare, Inc., of Palo Alto, Calif.; the Xen hypervisor, an open sourceproduct whose development is overseen by Citrix Systems, Inc.; theVirtualServer or virtual PC hypervisors provided by Microsoft or others.

In order to manage a machine farm 38, at least one aspect of theperformance of servers 106 in the machine farm 38 should be monitored.Typically, the load placed on each server 106 or the status of sessionsrunning on each server 106 is monitored. In some embodiments, acentralized service may provide management for machine farm 38. Thecentralized service may gather and store information about a pluralityof servers 106, respond to requests for access to resources hosted byservers 106, and enable the establishment of connections between clientmachines 101 and servers 106.

Management of the machine farm 38 may be de-centralized. For example,one or more servers 106 may comprise components, subsystems and modulesto support one or more management services for the machine farm 38. Inone of these embodiments, one or more servers 106 provide functionalityfor management of dynamic data, including techniques for handlingfailover, data replication, and increasing the robustness of the machinefarm 38. Each server 106 may communicate with a persistent store and, insome embodiments, with a dynamic store.

Server 106 may be a file server, application server, web server, proxyserver, appliance, network appliance, gateway, gateway, gateway server,virtualization server, deployment server, SSL VPN server, or firewall.In one embodiment, the server 106 may be referred to as a remote machineor a node. In another embodiment, a plurality of nodes 290 may be in thepath between any two communicating servers.

In one embodiment, the server 106 provides the functionality of a webserver. In another embodiment, the server 106 a receives requests fromthe client 101, forwards the requests to a second server 206 b andresponds to the request by the client 101 with a response to the requestfrom the server 106 b. In still another embodiment, the server 106acquires an enumeration of applications available to the client 101 andaddress information associated with a server 106′ hosting an applicationidentified by the enumeration of applications. In yet anotherembodiment, the server 106 presents the response to the request to theclient 101 using a web interface. In one embodiment, the client 101communicates directly with the server 106 to access the identifiedapplication. In another embodiment, the client 101 receives output data,such as display data, generated by an execution of the identifiedapplication on the server 106.

The client 101 and server 106 may be deployed as and/or executed on anytype and form of computing device, such as a computer, network device orappliance capable of communicating on any type and form of network andperforming the operations described herein. FIGS. 1B and 1C depict blockdiagrams of a computing device 100 useful for practicing an embodimentof the client 101 or a server 106. As shown in FIGS. 1B and 1C, eachcomputing device 100 includes a central processing unit 121, and a mainmemory unit 122. As shown in FIG. 1B, a computing device 100 may includea storage device 128, an installation device 116, a network interface118, an I/O controller 123, display devices 124 a-101 n, a keyboard 126and a pointing device 127, such as a mouse. The storage device 128 mayinclude, without limitation, an operating system and/or software. Asshown in FIG. 1C, each computing device 100 may also include additionaloptional elements, such as a memory port 103, a bridge 170, one or moreinput/output devices 130 a-130 n (generally referred to using referencenumeral 130), and a cache memory 140 in communication with the centralprocessing unit 121.

The central processing unit 121 is any logic circuitry that responds toand processes instructions fetched from the main memory unit 122. Inmany embodiments, the central processing unit 121 is provided by amicroprocessor unit, such as: those manufactured by Intel Corporation ofMountain View, Calif.; those manufactured by Motorola Corporation ofSchaumburg, Ill.; those manufactured by International Business Machinesof White Plains, N.Y.; or those manufactured by Advanced Micro Devicesof Sunnyvale, Calif. The computing device 100 may be based on any ofthese processors, or any other processor capable of operating asdescribed herein.

Main memory unit 122 may be one or more memory chips capable of storingdata and allowing any storage location to be directly accessed by themicroprocessor 121, such as Static random access memory (SRAM), BurstSRAM or SynchBurst SRAM (BSRAM), Dynamic random access memory (DRAM),Fast Page Mode DRAM (FPM DRAM), Enhanced DRAM (EDRAM), Extended DataOutput RAM (EDO RAM), Extended Data Output DRAM (EDO DRAM), BurstExtended Data Output DRAM (BEDO DRAM), Enhanced DRAM (EDRAM),synchronous DRAM (SDRAM), JEDEC SRAM, PC 100 SDRAM, Double Data RateSDRAM (DDR SDRAM), Enhanced SDRAM (ESDRAM), SyncLink DRAM (SLDRAM),Direct Rambus DRAM (DRDRAM), Ferroelectric RAM (FRAM), NAND Flash, NORFlash and Solid State Drives (SSD). The main memory 122 may be based onany of the above described memory chips, or any other available memorychips capable of operating as described herein. In the embodiment shownin FIG. 1B, the processor 121 communicates with main memory 122 via asystem bus 150 (described in more detail below). FIG. 1C depicts anembodiment of a computing device 100 in which the processor communicatesdirectly with main memory 122 via a memory port 103. For example, inFIG. 1C the main memory 122 may be DRDRAM.

FIG. 1C depicts an embodiment in which the main processor 121communicates directly with cache memory 140 via a secondary bus,sometimes referred to as a backside bus. In other embodiments, the mainprocessor 121 communicates with cache memory 140 using the system bus150. Cache memory 140 typically has a faster response time than mainmemory 122 and is typically provided by SRAM, BSRAM, or EDRAM. In theembodiment shown in FIG. 1C, the processor 121 communicates with variousI/O devices 130 via a local system bus 150. Various buses may be used toconnect the central processing unit 121 to any of the I/O devices 130,including a VESA VL bus, an ISA bus, an EISA bus, a MicroChannelArchitecture (MCA) bus, a PCI bus, a PCI-X bus, a PCI-Express bus, or aNuBus. For embodiments in which the I/O device is a video display 124,the processor 121 may use an Advanced Graphics Port (AGP) to communicatewith the display 124. FIG. 1C depicts an embodiment of a computer 100 inwhich the main processor 121 may communicate directly with I/O device130 b, for example via HYPERTRANSPORT, RAPIDIO, or INFINIBANDcommunications technology. FIG. 1C also depicts an embodiment in whichlocal busses and direct communication are mixed: the processor 121communicates with I/O device 130 a using a local interconnect bus whilecommunicating with I/O device 130 b directly.

A wide variety of I/O devices 130 a-130 n may be present in thecomputing device 100. Input devices include keyboards, mice, trackpads,trackballs, microphones, dials, touch pads, and drawing tablets. Outputdevices include video displays, speakers, inkjet printers, laserprinters, projectors and dye-sublimation printers. The I/O devices maybe controlled by an I/O controller 123 as shown in FIG. 1B. The I/Ocontroller may control one or more I/O devices such as a keyboard 126and a pointing device 127, e.g., a mouse or optical pen. Furthermore, anI/O device may also provide storage and/or an installation medium 116for the computing device 100. In still other embodiments, the computingdevice 100 may provide USB connections (not shown) to receive handheldUSB storage devices such as the USB Flash Drive line of devicesmanufactured by Twintech Industry, Inc. of Los Alamitos, Calif.

Referring again to FIG. 1B, the computing device 100 may support anysuitable installation device 116, such as a disk drive, a CD-ROM drive,a CD-R/RW drive, a DVD-ROM drive, a flash memory drive, tape drives ofvarious formats, USB device, hard-drive or any other device suitable forinstalling software and programs. The computing device 100 may furthercomprise a storage device, such as one or more hard disk drives orredundant arrays of independent disks, for storing an operating systemand other related software, and for storing application softwareprograms such as any program related to the software 120 for the demandside platform. Optionally, any of the installation devices 116 couldalso be used as the storage device. Additionally, the operating systemand the software can be run from a bootable medium, for example, abootable CD.

Furthermore, the computing device 100 may include a network interface118 to interface to the network 104 through a variety of connectionsincluding, but not limited to, standard telephone lines, LAN or WANlinks (e.g., 802.11, T1, T3, 56kb, X.25, SNA, DECNET), broadbandconnections (e.g., ISDN, Frame Relay, ATM, Gigabit Ethernet,Ethernet-over-SONET), wireless connections, or some combination of anyor all of the above. Connections can be established using a variety ofcommunication protocols (e.g., TCP/IP, IPX, SPX, NetBIOS, Ethernet,ARCNET, SONET, SDH, Fiber Distributed Data Interface (FDDI), RS232, IEEE802.11, IEEE 802.11a, IEEE 802.11b, IEEE 802.11g, IEEE 802.11n, CDMA,GSM, WiMax and direct asynchronous connections). In one embodiment, thecomputing device 100 communicates with other computing devices 100′ viaany type and/or form of gateway or tunneling protocol such as SecureSocket Layer (SSL) or Transport Layer Security (TLS), or the CitrixGateway Protocol manufactured by Citrix Systems, Inc. of Ft. Lauderdale,Fla. The network interface 118 may comprise a built-in network adapter,network interface card, PCMCIA network card, card bus network adapter,wireless network adapter, USB network adapter, modem or any other devicesuitable for interfacing the computing device 100 to any type of networkcapable of communication and performing the operations described herein.

In some embodiments, the computing device 100 may comprise or beconnected to multiple display devices 124 a-124 n, which each may be ofthe same or different type and/or form. As such, any of the I/O devices130 a-130 n and/or the I/O controller 123 may comprise any type and/orform of suitable hardware, software, or combination of hardware andsoftware to support, enable or provide for the connection and use ofmultiple display devices 124 a-124 n by the computing device 100. Forexample, the computing device 100 may include any type and/or form ofvideo adapter, video card, driver, and/or library to interface,communicate, connect or otherwise use the display devices 124 a-124 n.In one embodiment, a video adapter may comprise multiple connectors tointerface to multiple display devices 124 a-124 n. In other embodiments,the computing device 100 may include multiple video adapters, with eachvideo adapter connected to one or more of the display devices 124 a-124n. In some embodiments, any portion of the operating system of thecomputing device 100 may be configured for using multiple displays 124a-124 n. In other embodiments, one or more of the display devices 124a-124 n may be provided by one or more other computing devices, such ascomputing devices 100 a and 100 b connected to the computing device 100,for example, via a network. These embodiments may include any type ofsoftware designed and constructed to use another computer's displaydevice as a second display device 124 a for the computing device 100.One ordinarily skilled in the art will recognize and appreciate thevarious ways and embodiments that a computing device 100 may beconfigured to have multiple display devices 124 a-124 n.

In further embodiments, an I/O device 130 may be a bridge between thesystem bus 150 and an external communication bus, such as a USB bus, anApple Desktop Bus, an RS-232 serial connection, a SCSI bus, a FireWirebus, a FireWire 800 bus, an Ethernet bus, an AppleTalk bus, a GigabitEthernet bus, an Asynchronous Transfer Mode bus, a FibreChannel bus, aSerial Attached small computer system interface bus, or a HDMI bus.

A computing device 100 of the sort depicted in FIGS. 1B and 1C typicallyoperates under the control of operating systems, which controlscheduling of tasks and access to system resources. The computing device100 can be running any operating system such as any of the versions ofthe MICROSOFT WINDOWS operating systems, the different releases of theUnix and Linux operating systems, any version of the MAC OS forMacintosh computers, any embedded operating system, any real-timeoperating system, any open source operating system, any proprietaryoperating system, any operating systems for mobile computing devices, orany other operating system capable of running on the computing deviceand performing the operations described herein. Typical operatingsystems include, but are not limited to: Android, manufactured by GoogleInc; WINDOWS 7 and 8, manufactured by Microsoft Corporation of Redmond,Wash.; MAC OS, manufactured by Apple Computer of Cupertino, Calif.;WebOS, manufactured by Research In Motion (RIM); OS/2, manufactured byInternational Business Machines of Armonk, N.Y.; and Linux, afreely-available operating system distributed by Caldera Corp. of SaltLake City, Utah, or any type and/or form of a Unix operating system,among others.

The computer system 100 can be any workstation, telephone, desktopcomputer, laptop or notebook computer, server, handheld computer, mobiletelephone or other portable telecommunications device, media playingdevice, a gaming system, mobile computing device, or any other typeand/or form of computing, telecommunications or media device that iscapable of communication. The computer system 100 has sufficientprocessor power and memory capacity to perform the operations describedherein. For example, the computer system 100 may comprise a device ofthe IPAD or IPOD family of devices manufactured by Apple Computer ofCupertino, Calif., a device of the PLAYSTATION family of devicesmanufactured by the Sony Corporation of Tokyo, Japan, a device of theNINTENDO/Wii family of devices manufactured by Nintendo Co., Ltd., ofKyoto, Japan, or an XBOX device manufactured by the MicrosoftCorporation of Redmond, Wash.

In some embodiments, the computing device 100 may have differentprocessors, operating systems, and input devices consistent with thedevice. For example, in one embodiment, the computing device 100 is asmart phone, mobile device, tablet or personal digital assistant. Instill other embodiments, the computing device 100 is an Android-basedmobile device, an iPhone smart phone manufactured by Apple Computer ofCupertino, Calif., or a Blackberry handheld or smart phone, such as thedevices manufactured by Research In Motion Limited. Moreover, thecomputing device 100 can be any workstation, desktop computer, laptop ornotebook computer, server, handheld computer, mobile telephone, anyother computer, or other form of computing or telecommunications devicethat is capable of communication and that has sufficient processor powerand memory capacity to perform the operations described herein.

In some embodiments, the computing device 100 is a digital audio player.In one of these embodiments, the computing device 100 is a tablet suchas the Apple IPAD, or a digital audio player such as the Apple IPODlines of devices, manufactured by Apple Computer of Cupertino, Calif. Inanother of these embodiments, the digital audio player may function asboth a portable media player and as a mass storage device. In otherembodiments, the computing device 100 is a digital audio player such asan MP3 players. In yet other embodiments, the computing device 100 is aportable media player or digital audio player supporting file formatsincluding, but not limited to, MP3, WAV, M4A/AAC, WMA Protected AAC,RIFF, Audible audiobook, Apple Lossless audio file formats and .mov,.m4v, and .mp4 MPEG-4 (H.264/MPEG-4 AVC) video file formats.

In some embodiments, the communications device 101 includes acombination of devices, such as a mobile phone combined with a digitalaudio player or portable media player. In one of these embodiments, thecommunications device 101 is a smartphone, for example, an iPhonemanufactured by Apple Computer, or a Blackberry device, manufactured byResearch In Motion Limited. In yet another embodiment, thecommunications device 101 is a laptop or desktop computer equipped witha web browser and a microphone and speaker system, such as a telephonyheadset. In these embodiments, the communications devices 101 areweb-enabled and can receive and initiate phone calls.

In some embodiments, the status of one or more machines 101, 106 in thenetwork 104 is monitored, generally as part of network management. Inone of these embodiments, the status of a machine may include anidentification of load information (e.g., the number of processes on themachine, CPU and memory utilization), of port information (e.g., thenumber of available communication ports and the port addresses), or ofsession status (e.g., the duration and type of processes, and whether aprocess is active or idle). In another of these embodiments, thisinformation may be identified by a plurality of metrics, and theplurality of metrics can be applied at least in part towards decisionsin load distribution, network traffic management, and network failurerecovery as well as any aspects of operations of the present solutiondescribed herein. Aspects of the operating environments and componentsdescribed above will become apparent in the context of the systems andmethods disclosed herein.

B. Dynamically Modifying a Requested Web Page from a Server

Described herein are systems and methods for dynamically modifying arequested web page from a server at an intermediary for presentation ata client. The present systems and methods can provide real timeintervention via a cloud service or at an intermediary, upon receiving aclient's request for a web page of a server. The intermediary may managecontent and/or resources delivered to the client while communicatingwith the server to process or fulfill the request. The intermediary mayprovide a plurality of HTML fragments that can be assembled into amodified web page for the client, in response to the request. Thefragments may be delivered sequentially and in a controlled manner(e.g., as data is available at the intermediary and/or from the server),for processing by the client's browser and presented to the user. Thiscan lead to improved or enhanced system performance (e.g., using cachingmethods) and/or user experience.

The intermediary may be configured to inject or incorporate code into afragment for transmission to the client. The code may be executed by thebrowser (e.g., in the background) as the fragments are loaded orrendered as part of the modified web page. In some embodiments, the codemay be intelligently configured to perform certain actions that modifythe web page or affect some aspect of a resource of the web page. Theweb page may be modified to improve user experience. For example, thecode may, upon execution, pre-fetch a resource for faster loading at aright moment, provide cookie management for enhanced web-basedinteractions, incorporate third-party resources to a web page, or altercertain characteristics of resources. A requested web page may thereforebe modified dynamically at the intermediary and assembled at the clientwithout affecting how the server generates its web pages. Code injectedinto the fragments can execute in the background as each fragment isloaded onto a browser, altering web page features without the user evenrealizing. The code-based processing produces an improved userexperience, e.g., a richer experience with additional or custom content,an improved or more appropriate web page layout, or a more responsiveloading or rendering of web page elements.

Referring to FIG. 2A, one embodiment of a system for dynamicallymodifying a requested web page from a server for presentation at aclient is depicted. In brief overview, the system may include anintermediary between at least one client device and at least one server.The intermediary may include a web performance optimization system (WPO)291. The WPO may include a traffic processing system (TPS) 290, atraffic management system (TMS) 230 and a customizing user interface(UI) 280. The TPS 290 may include geographically-dispersed orcloud-based traffic processing units (TPU) 250. The TPS 290 may receiveand process HTTP (or HTTPS) requests and responses between a client anda server or website, and the TMS may manage routing of client requeststhrough the TPS. In the present disclosure, although HTTP may sometimesbe referenced by way of example, HTTPS or an alternative scheme iscontemplated and within the scope of this disclosure. A user or thirdparty may use the customizing user interface and/or an applicationprogramming interface (API) to query, add, remove and adjust a setting,status or configuration of the WPO system to achieve desired results.When a client issues a HTTP request to a server or website, the HTTPrequest may be directed to pass through the intermediary. Upon receivingHTTP request (e.g., via the TMS), the TPS may analyze the HTTP request(e.g., determine the client type), select and apply context-specificoptimization techniques to deliver appropriate fragments for assemblyinto a modified web page.

The intermediary may include a hardware device such as an appliance,network component, proxy, router, or any combination thereof. Ininstances where an intermediary device is referenced, the intermediarydevice may comprise any one or more of the above-mentioned components(e.g., TPS, TMS) within a single device or a collection of networkeddevices. Each of the components may embody hardware, or a combination ofhardware and software (e.g., program code executing on hardware of theintermediary).

The WPO can deliver dynamic content from an originating server to one ormore clients via partial object caching and client-side processing. Anobject may, for example, include a web page, and a partial object mayinclude a fragment of a web page. Instead of connecting to the serverdirectly, a client may communicate with the server via an intermediarydevice. The intermediary may store cached copies of content and otherresources from the server. The cached copies may have been identifiedand extracted based on prior interactions with the server and/or client.When a client requests for an object such as a web page, theintermediary may return a partial object from its cache almostimmediately, e.g., while the intermediary is requesting the object fromthe server.

The intermediary may employ client-side pre-fetch which allows the WPOto send a fragment or segment of an HTML page (e.g., the “head”) asquickly as possible in response to a request. This can accelerate theloading process by allowing a corresponding browser to start thedownloading and rendering process in parallel to the server-sideprocessing of the web page request. Once the object from the server isreturned responsive to the request, the intermediary may compare thereturned object to the delivered partial object from its cache. Theintermediary may find any differences based on the comparison, and maydeliver the differences to the client. In conjunction with or in betweendelivery of the partial object and differences, the intermediary mayprovide the client with client-side processing instructions or injectedcode. The client (e.g., a browser of the client) may execute the code orinstructions while loading or rendering fragments of the web page.

By way of example, embodiments of a method for dynamically modifying aweb page are depicted in FIGS. 2B and 2C. Referring to these figures, aprior request for a web page from a server may involve the followingillustrative HTML source file:

Original Source File <html> <head> <link href=“//www.foo.com/style.css”rel=“stylesheet” type=“text/css”></link> <scriptsrc=“//www.foo.com/jquery.js”></script> <scriptsrc=“//www.foo.com/app.js”></script> </head> <body><!—ADDITIONAL/OPTIONAL MATERIAL --> </body> </html>

Some portions of the web page may be cached by the intermediary. Oncethe page is in cache, and in response to a subsequent request for theweb page, the WPO system may respond immediately with a HTML fragment,for example up to the “<body>” tag from the cached copy (e.g., as shownin FIG. 2B):

Initial Part/Fragment Returned To The Client <html> <head> <linkhref=“//www.foo.com/style.css” rel=“stylesheet” type=“text/css”></link><script src=“//www.foo.com/jquery.js”></script> <scriptsrc=“//www.foo.com/app.js”></script> </head>

The TPU may inject or incorporate code into the initial fragmentdelivered to the client. In the embodiment depicted in FIG. 2C, aninitial first fragment is not shown. In parallel, the Traffic ProcessingUnit (TPU) of the WPO system may convey the request for the webpage tothe server. When the TPU receives a response back from the server, theTPU may extract a difference or delta from the web page, relative to thestatic portion in the initial fragment, to form a second fragment. Thedifference or delta may include one or more dynamic portions of therequested web page. The TPU may add code, e.g., which may include a“<script>” block that can set any cookie that the server responded withusing a Set-Cookie header, to the response or second fragment (e.g.,YoResponse, as depicted in FIG. 2C):

Code injected into Subsequent Returned Part/Fragment To The Client<script> //This code can be executed on a browser. functionsetCookie(name, value, expires, path){ var exdate=new Date( );exdate.setDate(exdate.getDate( ) + exdays); var c_value=escape(value) +((exdays==null) ? “” : “; expires=”+exdate.toUTCString( ));document.cookie=c_name + “=” + c_value; } //Set each cookie the serverresponds with. setCookie(“session”, “12312312312123”, new Date(2013, 12,31), “”); </script>

If the code is added directly to the response received from the server,the TPU may, in this case, remove content that has already been sent tothe client (e.g., the initially returned part/fragment). The TPU maysend the remainder of the content (and the injected code) to the client,for example:

The Remaining Response <body> <!-- ADDITIONAL/OPTIONAL MATERIAL, e.g.,dynamic portions of the web page, injected code --> </body> </html>

Web pages may be made up of many different web resources that vary intheir content-type and purpose. Each web resource may be stored andrequested individually on a web server. This web page structure can makedeployment of web pages and websites easy. However, the issue with thisdeployment model is that the web browser may need to request each of theweb resources individually. The web browser may request one web resourceand then process it to see if other web resources are needed. If moreresources are required, the browser may request them one at a time andthen it will repeat the process. Today's websites typically require manyweb resources to create the interactivity and presentation envisioned bytheir designers. Ajax, Web 2.0, and Collaboration websites all lead toan increase in the interactivity and design required to acquire and keepcustomers. Developers may design and implement web pages by breaking upthe page into images, JavaScript, CSS, HTML, media (Flash, Sound, Video)and other resources. Developers do this in a way that makes it quick tobuild, debug, deploy, test, and maintain. This web page developmentprocess usually results in resources being broken down into specifictasks including, JavaScript files that implements a specific set oftasks, CSS files that manage the presentation of a certain section,component or element of a page, and images that display one graphicalelement of a page. However, browsers may be able to open only a limitednumber of connections to the web server. For instance, if the browsercan only create two connections with a web server, resource requests mayqueue up until a previous resource is completely downloaded.

Typically, the loading of the assets/resources may not happen until theend, after the last byte of a web page. This can waste significantamounts of waiting time, impairing user experience. The WPO can deliverthe initial fragment with injected code so that the browser can start toimmediately begin the parallelization process of downloading therequired assets. For example, the WPO may add JavaScript to the end ofthe first delivered fragment or HTML section (e.g., into a head section)to load resources or images, instead of waiting for the HTML thatinclude the images. Even certain resources referenced in the page bodymay be moved into the <head> tag. For a certain web page, the “head” orstatic portion(s) may be identified by a user via the UI of theintermediary. The WPO may re-order code/scripts that are loaded at theend of the web page file to the beginning. If the browser can beginloading assets, for example, within 100 ms or less from the request,there can be significant page speed increases.

The WPO may incorporate code into a web page fragment that canintelligently modify an aspect of the originally-requested web page. Forexample, upon execution, the code may direct specific images (e.g., of asocial plugin) from a website to load if and/or when these images areviewable to visitor. For example, images that are hidden in abackground, cached, or configured to be invisible, may be identified andexcluded/delayed by the code from loading and slowing down the pageload. Based on specific requirements, a user may configure the code tomanage images relative to a viewport. A viewport in a browser tab is theviewable area of a page. For example, a user may configure the code suchthat when a page on a website is loaded in a visitor's browser tab, allimages within viewport may be loaded immediately. A user may configurethe code to manage images such that only those images viewable to avisitor when the visitor scrolls on the page, may be loaded when inviewport.

In some embodiments, the WPO may incorporate code to load all or certainsocial plug-in scripts on a web page when the corresponding documentobject model (DOM) structure (e.g., HTML source) is ready. The WPO mayrecognize social plug-ins by their signature string. For example, aFacebook script tag may have a source attribute value:“//connect.facebook.net/en_US/all.js#xfbml=1”. In some embodiments, theWPO may incorporate code to load images in a web page slideshow when avisitor performs an action, e.g., clicks a *next* button. The WPO mayidentify such elements in a web page, for example, an image is aslideshow may have a CSS class “slide-img” and the next button may havea CSS class “slide-btn-next”.

In another illustrative example, a web page may place a quoted tweet inthe top half of a web page, but locate a related Tweeter script tag atthe bottom of the page. The WPO may incorporate code to advance orexecute the script tag so that the tweet may be fully functional whenloaded. The WPO may incorporate code to configure a social plugin scripttag to load when the corresponding social plugin is viewable.

In certain embodiments, the code may operate under a language frameworkor specification, which may be referred to as “AfterShocK” or “ASK”. Thespecification may provide for a number of system components. Forexample, AfterShocK may provide for components including a server-sideprogram/script (hereafter sometimes referred to as “Transformer”), and aclient-side script/program (hereafter sometimes referred to as“Executor”). The specification may include a language (hereaftersometimes referred to as “ASK lang”). ASK lang may be a domain-specificlanguage designed to configure an AfterShocK system. ASK lang mayprovide an interface for the Transformer and the Executor. ASK languagestatements may comprise a structural form of English or other languagewords, and in some embodiments, may be read naturally. The ASK lang canhelp bridge participants involved in an AfterShocK system, makingcommunication more efficient. ASK does not necessarily represent anyform of internal data structure in either the Transformer or theExecutor, nor intermediate data passing in between components. In oneillustrative embodiment, the ASK specification includes one or more ofthe following:

 DEFINE_STATEMENT ::= define IDENTIFIER VALUE RULE_STATEMENT ::= forSELECTOR_STRING ACTION_STATEMENTS ACTION_STATEMENTS ::= ACTION_STATEMENT| ACTION_STATEMENTS ACTION_STATEMENT ::= do ACTIONS_STRINGEVENT_STATEMENT ACTIONS_STRING ::= ACTION_STRING ACTIONS_STRING_RESTACTIONS_STRING_REST ::= “” | “,” ACTION_STRING ACTIONS_STRING_RESTACTION_STRING ::= FUNCTION_CALL_STYLE EVENT_STATEMENT ::= onEVENTS_STRING EVENTS_STRING ::= EVENT_STRING EVENTS_STRING_RESTEVENTS_STRING_REST ::= “” | “,” EVENT_STRING EVENTS_STRING_RESTEVENT_STRING ::= FUNCTION_CALL_STYLE FUNCTION_CALL_STYLE ::= IDENTIFIER| “(” FUNCTION_CALL_STYLE_ARGUMENTS “)” FUNCTION_CALL_STYLE_ARGUMENTS::= “” | FUNCTION_CALL_STYLE_ARGUMENT | FUNCTION_CALL_STYLE_ARGUMENTFUNCTION_CALL_STYLE_ARGUMENTS_EXT FUNCTION_CALL_STYLE_ARGUMENTS_EXT ::=“,” FUNCTION_CALL_STYLE_ARGUMENT FUNCTION_CALL_STYLE_ARGUMENT ::= STRING| NUMBER KEYWORDS ::= define for do on COMMENT ::= “#”.STRING.“\n”

By way of illustration, code based on the ASK specification may beimplemented as follows:

 define delay_time 5000 # Set delay_time to 5000 for“script[src*=‘facebook.com’]” do load on ready # load script tag whichsrc attribute contains ‘facebook.com’ when ready for “img.delay” do loadon delay($delay_time) # load img with “delay” class in $delay_timemillisecond after DOM ready for “h2, h3” do log(“focus”), pass onviewable, mouseenter # for h2 and h3 tags, log with tag “focus” toserver and pass on to the next rule, # when they are viewable ormouseenter fired; this is a feature for Tag Management for “div.content”do append(“<img src=‘question.jpg’>”) on viewable doredirect(“about.html”) on click(“button.about”) # append “<imgsrc=‘question.jpg’>” tag to “div.content” tag when it is viewable and #redirect the page to about.html when “button.about” is clicked

By way of illustration, data structures corresponding to the ASKspecification may be implemented or defined as follows. The datastructure may be an internal representation of AfterShocK states. It maywritten in JSON or another format.

RULE_CHAIN = [RULE] RULE = { id: Number, for: [SELECTOR], act:RULE_ACTION } RULE_ACTION = { do: [ACTION], on: [EVENT], } ACTION, EVENT= { name: “Action or Event name”, args: [VALUE] } VALUE = { val: JSON }

The following illustrative definitions may be applied to the above datastructures:

ACTION may be one of:

load: load selected element.

pass: indicate this is not a final rule for selected element. When it isfinish processing in current rule, it may pass on to the next rule inthe rule chain.

EVENT may be one of:

ready: fire after DOM is ready, closely related to document ready eventin browser; ready event is equal to delay(0)

delay(ms:Integer): fire after *ms* millisecond of ready event

click(selector:String): fire when capture click event from elementselected by *selector*

viewable(selector:String): fire when capture DOM element is in viewportevent; If selector is omitted, then use target element instead

The following is an illustrative glossary of mentioned terms:

**Target Element**: DOM element on which actions may be apply

**Final Rule**: a Final Rule is the last rule applied to SelectedElement

**Selected Element**: element matched by selector

**Selector**: a subset of CSS selectors

**Element**: HTML element

**Rule Chain**: a list of rules, order by rule's ID

**Rule ID**: an unsigned integer number, higher number means higherpriority

**Rule**: action apply to selected element on event

In some aspects, the ASK server or Transformer maintains sessioninformation for the system. For example, the Transformer may keep trackof the client session and the third party session that are created. Eachthird party service may deliver cookies to the client. The Transformermay communicate these cookies to the service whenever a user requests apage. The Transformer may maintain component information for each page.When a page is processed by the TPU, the TPU may send information orinstructions on components that should be injected into the page, to theAfterShocK server. Based on the information/instructions, the server mayinject the correct components or resources, and may communicate with anyassociated third party services. By way of illustration, informationmaintained by the Transformer may be represented in the following:

{ “referer”: <URL-FOR-PAGE> “session-id”: <Id of the clients sessionmaintained by aftershock, could be the same as the yottaa session>“components”: [{ “type”: {img, script} “url”: <URL FOR THE SCRIPT>“code”: <The block of code that specifies the component> }, ...]

In certain embodiments, the ASK client or Executor may performasynchronous injection of a component, which may include a third partycomponent. The Executor may maintain the location of these components.By way of illustration, one embodiment of a configuration of theAfterShock client is as follows, and describes how to setup varioustypes of processing for various resources:

var config = { //The may load all resources after defaultDelay: 5000,log: true, resources: [ // { //  url: “<The URL of the object todelay>”, //Matching of the URL is done using a contains and not a == //delayType: “{scroll, timer, none}”, // delayTime: int //The number ofmilliseconds after the onload to load this resource. // delayPosition:int //When the scroll bar reaches this position it may be loaded. // },// EXAMPLES // { //  “url”: “http://platform.twitter.com/widgets.js”, // “delayType”: “defer”, //This may delay loading of the object until thetime specified by “delayTime” //  “delayTime”: 1000 // }, // { // “url”: “http://connect.facebook.net/en_US/all.js#xfbml=1”, // “delayType”: “lazy”, //This may delay the loading of the object untilthe scroll position // Will allow the users to track a different objectthen the supplied one. Helpful for loading JS when // a UI component isvisible. // “delayPosition”: “<id or if jquery is used on website aselector string>” //  }, // { //  “url”:“http://www.facebook.com/plugins/likebox.php”, //  “delayType”: “none”// skip the delay loading. Default - iframes // } // { // “url”:“http://www.facebook.com/plugins/likebox.php”, // “delayType”: “event”// may use a similar string as backbone js. <event> <selector>.// Example: “delayEvent”: “click #mybutton” // “delayEvent”: // } ]}

Changes to the configuration may be applied by making a call, e.g.,yo_configureAfterShock({ }).

Web pages may include one or more widgets, such as pixel tags, beacons,social media plugins, images, analytics trackers or agents, media files,and trust shields or badges. Examples of such widgets include: aVeriSign logo, Google analytics agents, Hubspot plugins, and Marketoagents. When WPO detects a widget from a web page, the WPO may direct arequest for JavaScript and/or images associated with the widget, to theWPO or TPU's optimizer for handling. Referring to FIG. 2D, a manner bywhich a widget may be handled by a browser in the absence of the WPOsystem, as well as via the WPO system, is depicted.

In some embodiments, the WPO may incorporate code into the modified webpage to handle the various types of widgets or plug-ins, including thirdparty widgets (e.g., from Facebook, Twitter and Pinterest). Categoriesof third party widgets include at least the following: (i) Widgets forFacebook, Twitter, Pinterest, Google+, Add this, etc.; (ii) Badges,logos or trust shields, for example, from VeriSign; (iii) Ads, forexample, resulting from Google ad words; and (iv) Beacons or agents, forexample, from Google Analytics, Marketo, etc. In some embodiments, theWPO may handle ads in a way that is simpler than the handling ofwidgets, e.g., allow ads to be delay loaded.

The WPO may allow for customization of a configuration of the code,e.g., by a user via the UI. For example, the WPO may allow a user toselect or identify specific widgets for targeted processing or handling.The WPO may allow the user to specify when the widget should be injectedor loaded onto the page (e.g., disable, X milliseconds after an onLoadevent). The WPO may allow a user to change or replace existing widgetinjection instructions, e.g., change <script src=“ ”> and inline<iframe> into asynchronous injected widgets. The WPO may allow a user tospecify a location within the page into which an <iframe> tag may beinjected.

In certain embodiments, the WPO may control the injection of widgets viaa JavaScript (JS). Javascript-based injection of a widget may bestandardized or implemented in the following manner:

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if(d.getElementById(id)) return; js = d.createElement(s); js.id = id;js.src = “//connect.facebook.net/en_US/all.js#xfbml=1”;fjs.parentNode.appendChild(js); }(document, ‘script’,‘facebook-jssdk’));

The WPO may check or verify if such a script is already injected and ifnot, add, move, replace or otherwise modify the script into the headnode or section. The added/modified script can then handle the injectionand/or display of the widget.

In some embodiments, widgets may be injected via an iframe, for example:

$(“#here”).append(‘<ifr‘+’amesrc=“//www.facebook.com/plugins/likebox.php?href=http%3A%2F%2Fwww.facebook.com%2Fplatform&amp;amp;width=292&amp;amp;height=590&amp;amp;show_faces=true&amp;amp;colorscheme=light&amp;amp;stream=true&amp;amp;border_color&amp;amp;header=true&amp;amp;appId=20152740944” scrolling=“no” frameborder=“0”style=“border:none; overflow:hidden; width:292px; height:590px;”allowTransparency=“true”></ifr‘+’ame>’);

The WPO or a user may identify (e.g., locate and indicate) the positionof the iframe, for example, via the UI. The WPO may include a library tolisten for changes to the DOM and implement the client-sidefunctionality. The library may be Javascript-based, and can be used tomanage the scripts and iframes discussed above. In some embodiments,widgets may be loaded in external JS files, and loaded within a sandbox.These widgets may be ignored, or handled differently or similarly tothat described above. For example, the widget injection code may bemodified to be inline, or the code may be injected into that JS file toaffect widget handling within that JS file.

In some web pages, deferring scripts may be incorporated and used todefer or delay an action, for example. Such scripts may be suboptimaland may delay page loading and/or consume system resources. Anillustrative embodiment is shown below:

<!-- Begin: 4q.iperceptions.com --><scriptsrc=“http://4qinvite.4q.iperceptions.com/1.aspx?sdfc=4b17eba0-8764-3a2c35d2-fbbc-45c0-ae78-5f89f694567e&amp;lID=1&amp;loc=4Q- WEB2”type=“text/javascript” defer=“defer” ></script><!-- End:4q.iperceptions.com -->

The WPO may detect and may replace such scripts with the WPO's codeinjection method to efficiently control any deferral/delay using ASK,for example:

<script> (function(d, s, id) { var js, fjs =d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js =d.createElement(s); js.id = id; js.src =“http://4qinvite.4q.iperceptions.com/1.aspx?sdfc=4b17eba0-8764-3a2c35d2-fbbc-45c0-ae78-5f89f694567e&amp;lID=1&amp;loc= 4Q-WEB2”;fjs.parentNode.appendChild(js); }(document, ‘script’,‘facebook-jssdk’)); </script>

In addition, WPO may detect and may replace blocking scripts using theASK code injection method. For example, the following blocking script:

<script type=“text/javascript”src=“http://connect.facebook.net/en_US/all.js#xfbml=1”></script>may be replaced by or modified to:

<script type=“text/javascript”src=“dataUri:text/javascript;yo_loader(‘http://connect.facebook.net/en_US/all.js#xfbml=1’)”></script>

Alternatively, and in some embodiments, a blocking script may bereplaced with similar asynchronous code as discussed above to delay theloading of a resource.

With regards to handling of images, the WPO may handle these with HTMLinclusion of image tags. By way of example, the following:

<img.src=”//cdn.optimizely.com/js/179843588.js>

may be changed into, or replace with the following example code snippet:

<imgsrc=“data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==” onload=“yo_imageLoader(event)”onerror=“yo_imageLoader(event)”yo_src=‘http://seal.stellaservice.com/seals/stellaservice_excellent.png?c=3010’ yo_delayType=‘scroll’>

The WPO may use injected code to delay the loading of specific images.Using delay loading may be useful, for example, on blogs and productlisting pages, web pages that include many images. To handle images, theWPO may have to perform image selection. This may involve finding andidentifying the right images (e.g., to delay load), selecting multipleimages, and controlling an appropriate number of images to select. TheWPO may in some cases, use URL matching techniques to select images. TheWPO may perform image selection using a standard, custom or proprietaryquery language. The WPO may perform selection of images based on one ormore criteria, including DOM position, e.g., identifying a child of acertain element, since in some cases, an image may not have a style orother selectable attributes. For example, and referring to FIG. 2E, animage identified in the highlighted portion may have to be selected fromwithin a web page.

In some embodiments, all elements located after a certain position in aweb page may be selected for code-based processing. For example, in aproduct listing page, it may be desirable to delay the loading of imagesresiding in a secondary, or less important portion of a web page.

In some embodiments, the injected code may control the transitioningcharacteristics of an image being displayed or appearing on a web page.For example, the code may perform fade-in or fade-out of an image. Theimage may fade-in or gradually transition to visible state, e.g., when auser scrolls into a portion of the page at which the image is located.This can make the appearance/disappearance of an image less jarring. Thecode can, alternatively, direct an image to snap on or off screenwithout a gradual transition.

The WPO may identify and handle existing scripts or script tags in arequested web page. Script tags can block the loading of an applicationand can cause long delays in page load. The WPO may handle scripts orscript tags by code injection into the delivered, modified web page. Forsuch tags, the WPO may process these using ASK to provide thecorresponding code for injection. A script loader of the ASK client(e.g., yo_scriptLoader) may perform the actual loading of the scriptbased a configuration. By way of illustration, the following script tag:

<script src=”//cdn.optimizely.com/js/179843588.js></script>

may be changed into, or replaced with the following code snippet:

<script src=“data:text/javascript;plain,/*yo_delay*/”onload=“yo_scriptLoader(event)” onerror=“yo_scriptLoader(event)”yo_src=‘//cdn.optimizely.com/js/179843588.js’ yo_delayType=‘timer’yo_delayValue=‘1550’></script>

In some embodiments, the WPO may detect the insertion of a script taginto the DOM using the AfterShocK client library. The WPO may use thelibrary to manage or perform code/JS injection into the modified page,for example:

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if(d.getElementById(id)) return; js = d.createElement(s); js.id = id;js.src = “//cdn.optimizely.com/js/179843588.js”;fjs.parentNode.appendChild(js); }(document, ‘script’,‘facebook-jssdk’));

Configuration of these components may be handled by the followingillustrative statements:

yo_configureAfterShock({ defaultDelay: 5000, resources:[{url:“//cdn.optimizely.com/js/179843588.js”, delayType: “timer”,delayTime: “5000”}] });

The WPO may identify and handle existing iframe tags in a requested webpage. Iframe tags may block the loading of an application and can causelong delays in page load. The WPO may handle iframe tags by codeinjection into the delivered, modified web page. For such tags, the WPOmay process these using ASK to provide the corresponding code forinjection. An iframe loader of the ASK client (e.g., yo_iframeLoader)may perform the actual loading of the iframe based a configuration. TheWPO may handle at least two types of iframe injection. By way ofillustration, the following iframe tag:

<iframesrc=“http://seal.stellaservice.com/seals/stellaservice_excellent.png?c=3010”></iframe>  may be changed into, or replaced with the followingcode snippet: <iframesrc=“data:text/html;plain,<html><body></body></html>”onload=“yo_iframeLoader(event)” onerror=“yo_iframeLoader(event)”yo_src=‘http://seal.stellaservice.com/seals/stellaservice_excellent.png?c=3010’ yo_delayType=‘timer’ yo_delayValue=‘1550’></iframe>

In some embodiments, the WPO may detect the insertion of a iframe taginto the DOM using the AfterShocK client library. The WPO may use thelibrary to manage or perform code/JS injection into the modified page,for example:

$(“#here”).append(‘<ifr‘+’amesrc=“//www.facebook.com/plugins/likebox.php?href=http%3A%2F%2Fwww.facebook.com%2Fplatform&amp;width=292&amp;height=590&amp;show_faces=true&amp;colorscheme=light&amp;stream=true&amp;border_color&amp;header=true&amp;appId=20152740944” scrolling=“no” frameborder=“0”style=“border:none; overflow:hidden;width:292px; height:590px; ”allowTransparency=“true”></ifr‘+’ame>’);

Configuration of these components may be handled by the followingillustrative statements:

yo_configureAfterShock({ defaultDelay: 5000, resources:[{url:“//www.facebook.com/plugins/likebox.php?”, delayType: “timer”,delayTime: “5000”}] });

The WPO may generate HTML fragments or injected code to handle waitingimages. For iframes and images, the WPO may allow customization of animage displayed while the component has not been loaded. By default, animage (img) may use a transparent 1 pixel gif, for example:

data:image/gif;base64,R01GODlhAQABAAAAACH5BAEKAAEALAA-AAAABAAEAAAICTAEAOw==and an iframe may use the following, for example:data:text/html;plain,<html><body></body></html>

The WPO may allow customization of such default content for images. Forexample, the WPO may allow customization to provide a specific URL, sothat user of the WPO system may add a wait cursor via the URL to themodified page, for example. The URL may allow a data URI incorporationof data, inline to a web page. The WPO may allow customization toprovide an optimized version for each encountered image in the requestedpage. For example, if a user is requesting for a web page from a mobiledevice, the WPO may provide for an extremely compressed image that is nolarger than 2 kb in size, for example.

In some embodiments, the WPO may provide the code for injection. The WPOmay store or maintain a base code, which may comprise a configurationfor configuring or specifying the injected code. The injected code maycomprise the ASK client code. In some embodiments, injected codereceived by a number of clients for a plurality of web pages may be thesame or substantially the same. For example, a full or minimized versionof the ASK client code may be accessed from a database (e.g., of theintermediary), or from an online repository (e.g., via a URL), forincorporation into a web page fragment.

The WPO may provide a different configuration to each client and/or foreach web page, for example, to configure the injected code to behave oroperate differently between two clients and/or two web pages. In someembodiments, a configuration specific to a client and/or web page may beused to configure, specify or otherwise generate a piece of code at theintermediary for injection into a particular fragment. In other words,the injected code may be unique to a client (or user) and/or a web page.

By way of illustration, one embodiment of a base code or configurationis depicted below:

 {     “_id”: “51d32ddf63e31e2d9000074f”,     “name”: “AfterShock”,    “enabled”: true,     “last_modified”: “2013-07-02T19:45:57Z”,    “token”: “6”,     “_type”: “Platform::DocumentRule”,     “match”: [      {         “_id”: “51bb222a86305e35e90000f6”,         “name”:“URI”,         “type”: “0”,         “operator”: “CONTAIN”,        “condition”: “/”       }     ],     “actions”: {       “_id”:“51d32ddf63e31e2d90000750”,       “htmlInsert”: [         {          “_id”: “51d32ddf63e31e2d90000751”,           “enabled”: true,          “filters”: [ ],           “content”: “<script>//Fill in withthe latest aftershock client code.</script>”         }       ],      “transformer”: [         {           “enabled”: true,          “comment”: true,           “merger”: true,         “item”: [          //See the Tag Handler Section         ]       }     ],    “asyncJs”: [ ],     “prefetch”: [ ],     “cssCombination”: [ ],    “jsCombination”: [ ],     “cssSprite”: [ ],     “urlRewrite”: [ ],    “dataURI”: [ ],     “badAssetRemoval”: [ ],     “responsiveImage”: [],     “clientPrefetch”: [ ],     “cssInline”: [ ],     “jsInline”: [ ]  } }

In some embodiments, the base code may be used to include the ASKclient, or to access the ASK client at the client/browser. In certainembodiments, the ASK client uses the base code to configure the injectedcode to operate in a particular manner at the client/browser. The basecode may incorporate, or be used to access code that performstransformation and/or optimization of an aspect of the page, which mayimprove user experience. The base code or configuration may be based ona default configuration and/or user-customization from default settings.A user, such as an administrator or a representative of a website, mayspecify or customize a configuration for a web page via a UI and/or APIof the intermediary.

In certain embodiments, the injected code may include one or more taghandlers. A handler may be executed or used to remove or replace aparticular script tag, process a widget, process a delay, etc. Anexample embodiment of a handler for removing or replacing <scriptsrc=“facebook”>, is as follows:

{ “type”: “1”, “selector”: “script[src~.*all.*]”, “content”: “<scripttype=‘text/javascript’>(function( ) {var po =document.createElement(‘script’); po.type = ‘text/javascript’; po.async= true;po.src = ‘//connect.facebook.net/en_US/all.js#xfbml=1’;var s =document.getElementsByTagName(‘script’) [0];s.parentNode.insertBefore(po, s);})( );</script>” }

An example embodiment of a handler for removing or replacing <scriptssrc=“googleplus”>, is as follows:

{ “type”: “1”, “selector”: “script[src~.*plusone.*]”, “content”:“<script type=‘text/javascript’>(function( ) {var po =document.createElement(‘script’); po.type = ‘text/javascript’; po.async= true;po.src = ‘//apis.google.com/js/plusone.js’;var s =document.getElementsByTagName(‘script’)[0];s.parentNode.insertBefore(po, s);})( );</script>” }

An example embodiment of a handler for removing or replacing <scriptsrc=“twitter”>, is as follows:

{ “type”: “1”, “selector”: “script[src~.*twitter\\.com\\/widgets.*]”,“content”: “<script type=‘text/javascript’>(function( ) {var po =document.createElement(‘script’); po.type = ‘text/javascript’; po.async= true;po.src = ‘//platform.twitter.com/widgets.js’;var s =document.getElementsByTagName(‘script’)[0];s.parentNode.insertBefore(po, s);})( );</script>” }

An example embodiment of a handler for removing or replacing <scripttype=“text/javascript”src=“//assets.pinterest.com/js/pinit.js”></script>,is as follows:

{ “type”: “1”, “selector”: “script[src~.*js\\/pinit.*]”, “content”:“<script type=‘text/javascript’>(function( ) {var po =document.createElement(‘script’); po.type = ‘text/javascript’; po.async= true;po.src = ‘//assets.pinterest.com/js/pinit.js’;var s =document.getElementsByTagName(‘script’)[0];s.parentNode.insertBefore(po, s);})( );</script>” }

An example embodiment of a handler for managing delaying of a plugin orwidget by a configurable delay value, is as follows:

{ “_id”: “51d1fb5e63e31e6724000b9c”, “enabled”: true, “filters”: [ ],“content”:“<script>window.yo_configureAfterShock({log:true,defaultDelay:500,resources:[{url:‘monetate.net’, delayType:‘none’}]});</script>” }

An example embodiment of a handler for managing player.ooyala.comwidgets or media, is as follows:

{ “type”: “1”, “selector”: “script[src~.*player\.ooyala\.com.*]”,“content”: “<script type=‘text/javascript’>(function( ) {var po =document.createElement(‘script’); po.type = ‘text/javascript’; po.async= true;po.src =‘//player.ooyala.com/v3/YjlhZDY1YzdkZDhlMGEzN2ZiMWU4OWI3’; var s =document.getElementsByTagName(‘script’)[0];s.parentNode.insertBefore(po, s);})( );</script>” }

An example embodiment of a handler for managing or tracking core metrics(e.g., relating to web traffic, user experience, etc.), is as follows:

{ “type”: “1”, “selector”:“script[src~.*coremetrics\\.com\\/eluminate\\.js.*]”, “content”:“<script type=‘text/javascript’>(function( ) {var po =document.createElement(‘script’); po.type = ‘text/javascript’; po.async= true;po.src = ‘//libs.coremetrics.com/eluminate.js’;var s =document.getElementsByTagName(‘script’)[0];s.parentNode.insertBefore(po, s);})( );</script>” }

An example embodiment of a handler for managing or handling Facebookiframes, is as follows:

{ “type”: “1”, “selector”: “iframe”, “content”: “<iframeallowtransparency=‘true’ frameborder=‘0’ data-yo-delayType=‘lazy’src=‘data:text/html;plain,<html></html>’ scrolling=‘no’ data-yo-src=‘//www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.facebook.com%2Fpages%2FUmbrellas-and-Beyond%2F133948556657323%3Ffref%3Dts&amp;send=false&amp;layout=button_count&amp;width=75&amp;show_faces=false&amp;font=arial&amp;colorscheme=light&amp;action=like&amp;height=21’style=‘border:none;overflow:hidden; width:75px;height:21px;’></iframe>” }

An example embodiment of a reference to an “add this” widget, and anexample embodiment of a handler for managing or handling “add this”blocking, is as follows:

<script type=“text/javascript”src=“http://s7.addthis.com/js/250/addthis_widget.js#pubid=msadegursky” ></script>{ “type”: “1”, “selector”: “script[src~.*js\\/addthis.*]”, “content”:“<script type=‘text/javascript’>(function( ) {var po =document.createElement(‘script’); po.type = ‘text/javascript’; po.async= true;po.src =‘//s7.addthis.com/js/250/addthis_widget.js#pubid=msadegursky’;var s =document.getElementsByTagName(‘script’)[0];s.parentNode.insertBefore(po, s);})( );</script>” }

By way of example, one embodiment of code injected to pre-load resourcesfor a webpage from a site called www.mywebsite.com, is as follows:

<html xmlns=“http://www.w3.org/1999/xhtml” xml:lang=“en” lang=“en”><head> <script type=“text/javascript”> function yo_loader(url){ try{(new Image( )).src = url;}catch(e){ }  } </script> <scripttype=“text/javascript”>yo_loader(“http://d272okq92s0nye.cloudfront.net/50b52f8d4707e6603f000bd8/www.7diamonds.com/v~1f/skin/frontend/7diamonds/7diamonds/images/free_shipping_and_returns.jpg”);yo_loader(“http://d272okq92s0nye.cloudfront.net/50b52f8d4707e6603f000bd8/www.mywebsite.com/v~1f/media/wysiwyg/ 7_diamonds_shop_drop.jpg”);yo_loader(“http://d272okq92s0nye.cloudfront.net/50b52f8d4707e6603f000bd8/www.mywebsite.com/v~1f/media/mconnect_uploadfiles/f/i/first_video.jpg” );yo_loader(“http://d272okq92s0nye.cloudfront.net/50b52f8d4707e6603f000bd8/www.mywebsite.com/v~1f/media/catalog/category/button_downs_1.jpg”);yo_loader(“http://d272okq92s0nye.cloudfront.net/50b52f8d4707e6603f000bd8/www. mywebsite.com/v~1f/media/catalog/category/sweaters_3.jpg”);yo_loader(“http://d272okq92s0nye.cloudfront.net/50b52f8d4707e6603f000bd8/www. mywebsite.com/v~1f/media/catalog/category/kints_polos.jpg”);yo_loader(“http://d272okq92s0nye.cloudfront.net/50b52f8d4707e6603f000bd8/www. mywebsite.com/v~1f/media/catalog/category/newarrials.jpg”);</script> ....

The above code may be injected into the first HTML fragment sent to thebrowser. The code may be injected at the beginning of the first HTMLfragment.

By way of example, one embodiment of code injected to handle cookies fora site called www.mywebsite.com, is as follows:

<!--INSTANTON COOKIES START--> <script type=“text/javascript”>document.cookie=“frontend=hrv4ncnv6e7upn25c7eqq37ea6; Expires=Tue,23-Jul-13 16:46:05 GMT;Path=/;Domain=www.mywebsite.com”</script> <!--INSTANTON COOKIES END-->

The above code may be injected into the second HTML fragment sent to thebrowser. The code may be injected at the beginning of the second HTMLfragment.

FIGS. 2F, 2G and 2H depict embodiments of a user interface (UI) toconfigure the intermediary for dynamically modifying a web page from aserver for presentation at a client. The user interface may comprise anapplication or a web-based interface, which may be accessible via theintermediary either remotely, or locally at a component of theintermediary. The user interface may allow a user to customize aconfiguration for a web page or web site. The configuration may be usedto configure code already injected into HTML fragments transmitted tothe client, or to configure code for injection into the fragments priorto transmission.

In some embodiments, the UI may provide access to an option for WPO todiscover any tags within a requested web page. WPO may automaticallyrecognize or identify different types of tags (e.g., iframe, image,script, video, object) via known signatures (e.g., URL patterns, DOMposition). The user may access a list of configured actions onidentified tags, with a status and an identification of tag-type foreach tag, for example as shown in FIG. 2F. By way of illustration,injected code may be configured to make an iframe tag load on-demand.Certain tags may be left un-optimized, e.g., without any configuredaction. In some embodiments, a user may identify a tag to configure anaction via injected code. The user may specify, via the UI, to identifya tag through a match or partial match with a string or URL, forexample, as shown in FIG. 2G.

The user may direct the WPO to optimize the tag, e.g., based on the tagtype and/or a priori knowledge about the tag. The user may manuallyconfigure one or more actions. By way of example, and as shown in FIG.2H, a user may select available options for performing an optimizationaction, e.g., removal of tag, on-demand loading of the tag, cloudprocessing of the tag, conditional removal of the tag, or deferredloading of the tag. For on-demand loading, a tag may be configured to beloaded if an identified DOM element that matches a certain string isvisible and/or is accompanied with an event, e.g., a user event such asa mouse-over, mouse movement, or a click. With regards to deferredloading, the inject code can be configured to defer loading by acustomizable delay, which may be determined from the time of the webpage request, or a certain time period after a document onload event.

Referring now to FIG. 2I, one embodiment of a method for dynamicallymodifying a requested web page from a server for presentation at aclient is depicted. The method may include receiving, by an intermediarybetween a client and a server, a request from the client for a web pageof the server (201). The intermediary may transmit, responsive to therequest, a first fragment of the web page to include in a modified webpage for presentation at the client (203). The first fragment may bebased on cached data corresponding to a static portion of the web page.The intermediary may transmit a second fragment of the web page to theclient to include in the modified web page (205). The second fragmentmay include a dynamic portion of the web page provided by the server inresponse to the request. The intermediary may incorporate code into atleast one of the first fragment and the second fragment prior totransmission (207). The code may, upon execution as the correspondingfragment in the modified web page is presented to a user of the client,dynamically perform a predefined action to improve the user's experienceover that from the requested web page.

Referring now to (201), and in some embodiments, an intermediary betweena client and a server receives a request from the client for a web pageof the server. A browser of the client may generate the request based ona user action, such as a click on a link or an advertisement. Theintermediary may intercept the request from the client. The intermediarymay receive or intercept the request, comprising a HTTP or HTTPSrequest, from the client. In some embodiments, the client may beconfigured to transmit the request to the server via the intermediary.The intermediary may receive or intercept the request as a cloudservice. The intermediary may process the request as a service orfeature of an appliance, router, proxy device or any other networkdevice or system. A TMS of the intermediary may receive and route therequest to a TPS, embodiments of which were described above inconnection with at least FIGS. 2A and 2B. The TPS may reside in theintermediary or comprise a network device or cloud service. The TPS mayreceive and process the request, for example, prior to requesting theserver for the web page.

Referring now to (203), and in some embodiments, the intermediary maytransmit, responsive to the request, a first fragment of the web page toinclude in a modified web page for presentation at the client. Theintermediary may transmit the first fragment of the web page to forprocessing, assembly, loading, rendering, execution and/or presentationat the client, e.g., on a browser of the client. The first fragment maybe based on cached data corresponding to a static portion of the webpage. The TPS may access a cache of web page data corresponding to therequested web page. The cache may store or maintain web page datareceived from one or more servers, including the requested server and/ora mirror site of the requested server. The cache may store one or morecomponents of a web page that may be static, e.g., a header section ofthe page.

The static portion may comprise elements of the page that do not changebetween multiple requests, requesting clients, geographical locations ofthe clients, browsers and/or users, or that do not change over a certainperiod of time. The static portion may be identified, determined,detected and/or inferred by the TPS over one or more requests for theweb page. The static portion may be manually configured or identified bya user or administrator. In some embodiments, the static portion isidentified via a comparison between a cached copy of the web page and alater copy provided by the server. The TPS may immediately transmit afirst fragment of the page to the client, comprising the static portionof the page, for loading on a browser. Due to the availability of thisfragment within a short period of time from the request, a user of theclient experiences a more responsive and faster page load in associationwith the requested web page.

In some embodiments, the intermediary may transmit or convey the requestfor the web page to the server. The TPS may convey, direct, route orre-transmit the request to the server in parallel with the processing ofthe request at the intermediary. The TPS may send the request to theserver during, before or after processing the request at theintermediary. In some embodiments, the TPS may modify the request, orgenerate a new request for the web page or for a portion of the webpage. Responsive to the request, the server may generate a responsecomprising a web page, including a dynamic portion of the web page. Thedynamic portion may, for example, be specific to the user, the client,the browser, geographical location and/or the time of the request. Theserver may send the web page and/or a cookie in one or more responses tothe request. The server may send the one or more responses to the clientor the intermediary, e.g., as each response becomes ready to send.

The intermediary may receive the requested web page from the serverresponsive to the request, the web page comprising at least the dynamicportion. The intermediary may receive a cookie from the serverresponsive to the request. The intermediary may receive or intercept theresponse on behalf of the client (e.g., via Cname or DNS redirection).The intermediary may identify and/or extract the dynamic portion fromthe response. The intermediary may identify and/or extract a differenceor delta from the web page relative to the portion already returned tothe client. In some embodiments, the TPS generates or forms a secondfragment of the web page based on the difference/delta or the dynamicportion of the web page. The intermediary may form the second fragmentas soon as, or responsive to receiving the response from the server.

Referring now to (205), and in some embodiments, the intermediary maytransmit another fragment (e.g., a second fragment) of the web page tothe client to include in the modified web page. This fragment mayinclude a dynamic portion of the web page provided by the server inresponse to the request. The TPS may transmit the second fragment to theclient as soon as the second fragment is generated. The intermediary maysend or convey the cookie from the server to the client. Theintermediary may incorporate code (e.g., Javascript, VBScript,ActionScript, a plug-in implemented in a language such as C, C++, ascript referencing a browser plug-in, or a script referencing a nativemodule) in the second fragment to set (e.g., maintain, update and/oridentify) the cookie at the client for use in a further communicationwith the server.

In some embodiments, the intermediary may incorporate code in adifferent fragment (e.g., a third fragment) to set the cookie at theclient for use in a further communication with the server. This fragmentmay be transmitted prior to, responsive to, concurrent with, during orafter the transmission of the second fragment to the client. In someembodiments, the third fragment does not include or convey a dynamicportion and/or a static portion of the web page. The intermediary maytransmit the corresponding cookie with the third fragment, or transmitthe corresponding cookie in a message separate from the third fragment.

Referring now to (207), and in some embodiments, the intermediary mayincorporate code into at least one of the fragments (e.g., the first,second and/or third fragments) prior to transmission to the client. Thecode may be implemented with an appropriate programming or scriptinglanguage, such as Javascript, VBScript, ActionScript, a plug-inimplemented in a language such as C, C++, a script referencing a browserplug-in, or a script referencing a native module. The intermediary mayincorporate or inject a particular type, set and/or collection of codedepending on which fragment to which the code is being injected. Theintermediary may incorporate a particular type, set and/or collection ofcode depending on at least one of: data cached in connection with therequested web page, a feature or characteristic of the web page, therequesting user, a characteristic of the client and/or client browser(e.g., client/browser type, geographical location, language preference,etc.), any injected code already delivered to the client via a priorfragment, and a configuration of the intermediary and/or serverpertaining to code injection. The intermediary may inject or incorporatecode to replace or modify existing code or features in the requested webpage. For example, and in some embodiments, the intermediary maydisable, modify and/or replace existing deferring or blocking scriptswith Javascript code, as discussed above in connection with at leastFIGS. 2A and 2B. The intermediary may incorporate or inject the codeinline in a message (e.g., HTTP message), or in a separate script filereferenced or attached to the message.

The code may, upon execution while the corresponding fragment in themodified web page is presented to a user of the client, dynamicallyperform a predefined action to improve the user's experience over thatfrom the requested web page. The code may run, execute or be otherwiseactivated when the corresponding fragment is loaded or processed at abrowser or other application of the client. The browser or clientapplication may execute or run the code by loading the fragment. Thebrowser or client application may execute or run the code as thefragment is loaded. At least a portion of the code may remain active orcontinue to run after the fragment is loaded. For example, the code may,continuously or for a period of time, poll, monitor or detect an actionby the user, in the background. A portion of the code may execute aftera configured delay, or be triggered by a page load event, browser event,DOM event and/or user action.

The intermediary may incorporate code in a multipurpose internet mailextensions (MIME) multipart message. The code may be injected into aHTTP message. The intermediary may transmit the one or more fragments ina MIME multipart message (e.g., one or more of the subtypes of amultipart message). The intermediary may transmit the one or morefragments via any type of HTTP message. The intermediary may incorporatecode in a MIME multipart message to set the cookie at the client for usein a further communication with the server. The intermediary maytransmit the first fragment, the second fragment and/or the thirdfragment via MIME multipart messages to include in the modified webpage. The intermediary may transmit one or more of the fragments forassembly and/or processing at the client.

The intermediary may incorporate code based on a configuration of theintermediary. As discussed, the configured may be based on the clientdevice type, browser type, the user, the geographical location, etc. Theintermediary may incorporate code customizable via a user interfaceand/or an API. A representative of the server or website, or anadministrator, may customize the configuration based on knowledge of theweb page, e.g., obtained via analysis of past traffic. The code may beconfigured to dynamically perform a predefined action, e.g., using adefault and/or customized configuration provided by the intermediaryand/or a user. The code may be injected, added or incorporated tooperate at the client, e.g., in the background, without the user of theclient realizing that the code is present or running. The code may beinjected, added or incorporated to operate at the client, withoutrequiring a change or modification at the server, e.g., to generate theweb page. The code may be injected, added or incorporated to execute atthe client without affecting how the requested web page is generated andtransmitted. The code may be incorporated into the one or moretransmitted fragments, to modify or alter a feature or characteristic ofthe requested web page. The code may be incorporated into the one ormore transmitted fragments forming a modified version of the requestedweb page.

In some embodiments, the intermediary incorporates code that directs orrequests the client's browser to perform a certain action. Theintermediary may incorporate code that directs the client's browser torequest for web page data corresponding to the client's device orbrowser type. For example, the intermediary and/or the injected code maydetect that the client comprises a mobile device, or includes a browserwith limited capabilities (e.g., lack of support for Flash). By way ofan illustrative embodiment, the code may detect the client's device orbrowser type, or a capability thereof, via a client-agent attribute. Theclient-agent attribute may be configured in the client or included inthe request. The code may direct the browser to request for web pagedata, of the identified web page, corresponding to the client's deviceor browser type. For example, the injected code may request for aportion of the web page data (for the requested web page) appropriatefor the device/browser, e.g., that can be rendered on thedevice/browser.

In certain embodiments, the intermediary may incorporate code thatdirects the client's browser to request for another web pagecorresponding to the client's device or browser type. As describedearlier, the intermediary and/or injected code may detect that theclient comprises a mobile device, a large form-factor screen, or abrowser with specific capabilities and/or limitations. Based on thedetection, the code may be configured to direct or redirect the browserto request for a different web page, e.g., from the same web server or adifferent web server. For example and in some embodiments, the code maydirect the browser to request a different web page optimized for amobile device, a large-screen device or a touch-screen device. The codemay direct the browser to request a web page optimized for an operatingsystem of the device (e.g., iOS, Android, Windows, etc.) The code maydirect the browser to request a web page optimized for a particularbrowser, e.g., Internet Explorer, Safari, Chrome browser, Firefox, etc.Thus, the injected code can improve or optimize a user's experience bycustomizing web page content or source based on device/browserattributes.

The intermediary may incorporate code that affects an aspect of any oneor more resources for the modified web page. By way of illustration, andnot intended to be limiting in any way, a resource may include one ormore of: hypertext markup language (HTML) content or object, an image, acascading style sheet (CSS), a widget, a social media plug-in, ananalytics agent, a pixel tag, a beacon, a trust seal or badge, a mediafile, a script and an advertisement.

The intermediary may incorporate code that adds or modifies aconfiguration for including advertising in the modified web page. Thecode may detect if advertising is already provided for in the requestedweb page. The code may remove advertising, e.g., to improve page loadtime, or to exclude advertising material that is not relevant to theuser. The code may modify an existing configuration, e.g., changing anaspect ratio, size, shape, position, animation (e.g., transition effectsin presenting an ad or switching ads) of an ad. The code may controltiming or delaying of an ad relative to other elements of the page, orin response to a user event or a page load event. In certainembodiments, the code may include an ad by creating a configuration forthe ad, or modifying an existing configuration. In this way, the codemay be used to incorporate customized content that may be from a thirdparty. The intermediary and/or the injected code may also facilitateimpression matching and/or perform brokering with third parties like adexchanges, ad networks and ad agencies. Accordingly, the code mayimprove user experience by (i) providing access to relevant and/orcustomized content, goods and services via intelligentinjection/modification of ads, (ii) removing or limiting irrelevant ads,and/or (iii) affecting the presentation of ads based on device/browserattributes and/or particular events.

The intermediary may incorporate code that directs the client's browserto pre-fetch a resource to store in a local cache. The injected code maydirect or request the browser to fetch or access a resource (e.g.,image), in anticipation that the resource may be needed shortly. Forexample, the code may direct or request the browser to request and loada resource in a local cache (e.g., of the browser). This pre-fetch maybe performed in advance so that any impact from the access, transferand/or load times for the resource, which may impair page load duration,is minimized. One or more resources may be identified (e.g., via acustomized configuration) for pre-fetching. Suitable resources forpre-fetch may include certain large images and widgets, a related webpage, or resources originating from a server/database with a slowerresponse. By performing the pre-fetch in advance or in parallel withother page processing activities, the user's experience may be improvedwith the enhanced performance in loading the web page.

The intermediary may incorporate code that incorporates a third-partywidget or content into the modified web page. The injected code may beconfigured to include content relevant to a user or the requested webpage, without reconfiguring the server or how it generates its web page.Widgets from partners, such as third party analytics, may be added to aweb page so that a user's online activity (e.g., specific to that webpage or across pages) may be tracked and/or analyzed to improvecustomization of content and/or advertising relevant to the user. Suchcustomization can be performed in real time or introduced at a later,appropriate time. The code may also introduce popular social mediawidgets or plug-ins, for example, to encourage user interaction,interest and involvement in the web page. Certain trial widgets,features and/or content may be included on-the-fly via the intermediaryand/or injected code. For example, trial or limited rollout of a featuremay be targeted to specific users, time periods, geographical areas,etc., via dynamic web page modification using the present systems andmethods, without reconfiguring the end server. In some cases, thirdparty provided content or widgets may be more securely introduced at acloud service or intermediary, instead of being integrated withrequested the web page at the server.

The intermediary may incorporate code that controls a location of aresource in the modified web page. The injected code may identify anddetect particular resources that are less relevant or which may takelonger to load. The injected code may identify and detect particularresources that are more relevant or may be faster to load. The injectedcode may control the layout of content and other resources by modifyinga location of a resource in the web page. For example, the code maycontrol a location of a resource relative to that of another resource. Aresource may be re-located to the end of a web page so that it has moretime to load, e.g., before the user scrolls to the end of the page. Thecode may re-position a resource to highlight the resource to a user,consolidate similar resources within a portion of the page, or toimprove the layout of the page to the user.

The intermediary may incorporate code that controls a time instant forloading a resource to the modified web page. The injected code mayinitiate pre-fetching or caching of the resource to control the timeinstant for loading a resource. The code may delay or time the loadingof a resource, e.g., relative to the request for the web page, orrelative to a DOM, user or page load event. The code may replace ormodify an existing deferring or blocking script. The injected code maycomprise an asynchronous loading code. The latter may speed up pageloads by allowing asynchronous execution. The latter may prevent a pagefor being held up trying to load a resource if for example, a thirdparty site goes down or is slow. In some embodiments, the injected codecontrols a time instant for loading a resource into or from a localcache. For example, the code may direct a browser to load a resourceonto a page, but keep the resource in the background (e.g., withoutmaking the resource visible or active). In certain embodiments, theinjected code may control a time instant for loading a resource relativeto a DOM, page load or user event, e.g., a click, a mouse-over, contactwith a touchpad, a key entry, eye movement, scrolling action, etc. Theinjected code may controls a time instant for loading a resource, e.g.,an image or widget, when DOM is ready, or when the resource's locationis in viewport.

In some embodiments, the intermediary incorporates code that determinesa loading sequence for a plurality of resources. As discussed earlier,the injected code can determine a time instance and/or a position forloading a resource. The injected code can determine a time instanceand/or a position for loading a resource relative to another resource orto other resources. For example, the code can control a loading sequencefor a slideshow function. The intermediary and/or the code may be ableto identify or detect a larger image or other resource that should beloaded earlier (e.g., pre-fetched), or delayed (e.g., to avoid abottleneck in page load). The intermediary and/or the code mayincorporate or comprise an algorithm to select and/or order resourcesfor sequential and/or parallel loading.

The intermediary may incorporate code that controls a time instant formaking a resource visible or not visible to the user. The injected codemay control the time instant(s) and/or duration of a resource'svisibility, transparency or alpha-blending with other elements, whenloaded on a web page. The injected code may control the time andduration of transitioning effects (e.g., fade-in, fade-out) in making aresource visible or not visible to a user. The injected code may make aresource loaded in the background visible at a certain time or after acertain delay relative to a DOM or user event. The intermediary mayincorporate code that triggers loading or visibility of a resource basedon an action by the user, e.g., a click, a mouse-over, contact with atouchpad, a key entry, eye movement, scrolling action, etc. The injectedcode may control a time instant for making a resource visible or notvisible relative to the visibility of another resource. The injectedcode may control a time instant for making a group or collection ofresources visible or not visible to the user. In certain embodiments,the intermediary may incorporate code that triggers loading orvisibility of a resource based on a web page loading event. The injectedcode may control a time instant for making a resource, e.g., an image orwidget, visible when DOM is ready, or when the resource's location is inviewport.

Different portions or combinations of code may be injected based onexisting features, and customizable based on particular requirements.Different portions or combinations of code may be injected on-the-fly toone or more fragments, while a request for a web page is processed.On-the-page processing occurs as the individual fragments are loadedonto a browser. Accordingly, the present systems and method provide aplatform for dynamically modifying aspects of a requested web page thatimprove user experience.

It should be understood that the systems described above may providemultiple ones of any or each of those components and these componentsmay be provided on either a standalone machine or, in some embodiments,on multiple machines in a distributed system. In addition, the systemsand methods described above may be provided as one or morecomputer-readable programs or executable instructions embodied on or inone or more articles of manufacture. The article of manufacture may be afloppy disk, a hard disk, a CD-ROM, a flash memory card, a PROM, a RAM,a ROM, or a magnetic tape. In general, the computer-readable programsmay be implemented in any programming language, such as LISP, PERL, C,C++, C#, PROLOG, or in any byte code language such as JAVA. The softwareprograms or executable instructions may be stored on or in one or morearticles of manufacture as object code.

While the foregoing written description of the invention enables one ofordinary skill to make and use what is considered presently to be thebest mode thereof, those of ordinary skill will understand andappreciate the existence of variations, combinations, and equivalents ofthe specific embodiment, method, and examples herein. The inventionshould therefore not be limited by the above described embodiment,method, and examples, but by all embodiments and methods within thescope and spirit of the invention.

1. A method for dynamically modifying a requested web page from a serverfor presentation at a client, comprising: (a) receiving, by anintermediary between a client and a server, a request from the clientfor a web page of the server; (b) transmitting, by the intermediaryresponsive to the request, a first fragment of the web page to includein a modified web page for presentation at the client, the firstfragment based on cached data corresponding to a static portion of theweb page; (c) transmitting, by the intermediary, a second fragment ofthe web page to the client to include in the modified web page, thesecond fragment comprising a dynamic portion of the web page provided bythe server in response to the request; and (d) incorporating, by theintermediary, code into at least one of the first fragment and thesecond fragment prior to transmission to the client, the code, whenexecuted on the client as the corresponding fragment in the modified webpage is presented to a user of the client, dynamically performs apredefined action without intervention by the user, to control loadingor visibility of a resource on the modified web page to improve theuser's experience over that from the requested web page, the predefinedaction of the code for the resource specified via a configuration of theintermediary.
 2. The method of claim 1, wherein (d) comprisesincorporating code that directs the client's browser to request for webpage data corresponding to the client's device or browser type.
 3. Themethod of claim 1, wherein (d) comprises incorporating code comprisingat least one of ECMAScript or a language similar or related toECMAScript, VBScript, ActionScript, script referencing a browser pluginand script referencing a native module.
 4. The method of claim 1,wherein (d) comprises incorporating code that directs the client'sbrowser to request for another web page corresponding to the client'sdevice or browser type.
 5. The method of claim 1, wherein (d) comprisesincorporating code that adds or modifies a configuration for includingadvertising in the modified web page.
 6. The method of claim 1, wherein(d) comprises incorporating code that directs the client's browser topre-fetch a resource to store in a local cache.
 7. The method of claim1, wherein (d) comprises incorporating code that incorporates athird-party widget or content into the modified web page.
 8. The methodof claim 1, wherein (d) comprises incorporating code that controls alocation of a resource in the modified web page.
 9. The method of claim1, comprising incorporating code that controls a time instant forloading a resource to the modified web page.
 10. The method of claim 1,comprising incorporating code that determines a loading sequence for aplurality of resources.
 11. The method of claim 1, comprisingincorporating code that controls a time instant for making a resourcevisible to the user.
 12. The method of claim 1, comprising incorporatingcode that triggers loading or visibility of a resource based on a webpage loading event.
 13. The method of claim 1, comprising incorporatingcode that triggers loading or visibility of a resource based on anaction by the user.
 14. The method of claim 1, wherein (d) comprisesincorporating code that affects an aspect of a resource for the modifiedweb page, the resource comprising one of: hypertext markup language(HTML) content, an image, a cascading style sheet (CSS), a widget, asocial media plug-in, an analytics agent, a pixel tag, a beacon, a trustseal or badge, and an advertisement.
 15. The method of claim 1, furthercomprising transmitting, by the intermediary, the request for the webpage to the server.
 16. The method of claim 1, further comprisingreceiving, by the intermediary, the requested web page from the serverresponsive to the request, the web page comprising at least the dynamicportion.
 17. The method of claim 1, further comprising receiving, by theintermediary, a cookie from the server responsive to the request. 18.The method of claim 1, further comprising sending, by the intermediaryto the client, a cookie from the server.
 19. The method of claim 18,wherein (d) comprises incorporating code in the second fragment to setthe cookie at the client for use in a further communication with theserver.
 20. The method of claim 18, wherein (d) comprises incorporatingcode in a third fragment to set the cookie at the client for use in afurther communication with the server.
 21. The method of claim 18,wherein (d) comprises incorporating code in a multipurpose internet mailextensions (MIME) multipart message to set the cookie at the client foruse in a further communication with the server.
 22. The method of claim1, comprising transmitting the first fragment and the second fragmentvia MIME multipart messages to include in the modified web page.
 23. Themethod of claim 1, wherein (d) comprises incorporating code based on theconfiguration of the intermediary.
 24. The method of claim 1, wherein(d) comprises incorporating code customizable via a user interface. 25.A system for dynamically modifying a requested web page from a serverfor presentation at a client, the system comprising: an intermediarybetween a client and a server, the intermediary comprising a processorand receiving a request from the client for a web page of the server,transmitting, responsive to the request, a first fragment of the webpage to include in a modified web page for presentation at the client,the first fragment based on cached data corresponding to a staticportion of the web page, and transmitting a second fragment of the webpage to the client to include in the modified web page, the secondfragment comprising a dynamic portion of the web page provided by theserver in response to the request; and code incorporated by theintermediary into at least one of the first fragment and the secondfragment prior to transmission to the client, the code, when executed onthe client as the corresponding fragment in the modified web page ispresented to a user of the client, dynamically performs a predefinedaction without intervention by the user, to control loading orvisibility of a resource on the modified web page to improve the user'sexperience over that from the requested web page, the predefined actionof the code for the resource specified via a configuration of theintermediary.
 26. The system of claim 25, wherein the code directs theclient's browser to request for web page data corresponding to theclient's device or browser type.
 27. The system of claim 25, wherein thecode comprises at least one of ECMAScript or a language similar orrelated to ECMAScript, VBScript, ActionScript, script referencing abrowser plugin and script referencing a native module.
 28. The system ofclaim 25, wherein the code directs the client's browser to request foranother web page corresponding to the client's device or browser type.29. The system of claim 25, wherein the code adds or modifies aconfiguration for including advertising in the modified web page. 30.The system of claim 25, wherein the code directs the client's browser topre-fetch a resource to store in a local cache.